FRIDGEYE

a fake Kickstarterproject within the internet of things.

Kickstarter Campain

Fridgeye is a satirical kickstarter campaign, which shows the fast and also senseless financing. We created a fake product with which you can check the light status in your fridge. We designed the product, a website and the product video. This experiment is intended to illustrate the fact that, behind good design, a less high-quality product can be hidden.


We wanted to see how many people believed in the authenticity of fridgeye.

The product should be as unnecessary as possible but at the same time designed as professionally as possible.